Since early childhood, I remember playing hide and seek in my father’s factory behind the packed boxes of underwear and boxer shorts. The year was 1979, I was just 5 years old, and boxer shorts were getting popular. 

Ever since I can remember, I have always dreamt of owning and running my own boxer shorts brand. Little did I know this would happen over 40 years later and in the country where my grandfather came from.

Our family came from very humble beginnings - a small village called Tahli in Nakodar, a tehsil in Jalandhar, India.

Starting with nothing other than self belief, hard work and commitment we eventually went on to manufacture underwear for the largest high street stores in the UK and Europe.

We were known for our extremely high quality and integrity as a business and family.

My father helped many others in his community to achieve their dreams, always offering advice, motivation and in some cases financial aid. This is my most vivid memory of him.

Unfortunately for many, the manufacturing industry in the UK went through a rough time in the late ’80s. 

The family business went into voluntary liquidation and we had to shut down our factories in the UK. It was a hard time for all the family.

Fast forward to now. My father passed away in 2019, battling through illness.

As a tribute to him and and my grandfathers legacy, I wanted to launch a product that they would have embraced had they still been with us - a meticulously constructed product with fine detailing, style and fit. Products fit for International standards that our family business was known for. Fortunately these standards have been etched into me and are the backbone of my approach to any work today.

Sexy Beast is a brand that aims to help young men and women awaken their inner confidence so they are able to achieve whatever they want in their lives.

Like my father, it represents a smart, confident and adventurous person looking to take on the world and challenge himself to be a better person in every way.